Choosing the right SEO partner.
SEO is a long game and there is no overnight success (anyone that tells you otherwise is full of you know what).
You need to trust your SEO partner. Some things you should consider when choosing an SEO partner.
People focused, not just search engine focused. The user experience is an important part of search engine optimization. Your SEO partners should be ensuring that people visiting your website have an experience that keeps them on your website and ultimately converts them to a customer.
Well versed in SEO techniques and Google. Ok, they shouldn’t just be well versed in Google, but as of January 2020, Google owns over 80% of the search engine market share. Your SEO partner should definitely know the latest algorithms used by Google, Bing, and Yahoo at the very least.
Communicate. Communicate. Communicate. Did I say communicate? Yes, your search engine optimization (SEO) partner should always communicate their SEO plans with you. They should let you know their recommendations and plan to rank you above the competition. No company can promise you rankings above your competition, but they should provide you with clear and concise communications that may help you get there.