Search Engine Marketing (SEM)
If you’re not getting enough organic search engine traffic to your website, then you need search engine marketing (SEM). We have a great experience using budget-conscious methods to get web traffic through online advertising.
What is the Difference Between SEO and SEM?
Search engine marketing (SEM) is the process of getting website traffic through advertising and improving organic search engine traffic. Search engine optimization (SEO) is the process of improving website load speed, keywords and keyword phrase optimization, and other techniques to get organic (non-paid) search engine traffic.
Marketing Strategies That Work
It can be difficult to page rank above the competition.
When you’re just getting started, it can be really difficult to rank within the search engines. Other companies may have been building an online presence for many years and the odds of ranking higher than those companies overnight are slim. This is where search engine marketing (SEM) comes into play.
Veteran web design creates a marketing strategy that is centered around a story. You have to tell your story to customers and keep them glued to your website. We are excellent storytellers and will build a marketing strategy that delivers results.
Our approach to SEM.
Many companies make just create an advertising account and not put any thought behind the objective. The objective is to get conversions, not just leads. We explore your niche or market, this includes your competition. We discover what works for others and make your ads better.
Monitor and Optimize.
After we have built your marketing strategy, implemented it, now we monitor your marketing campaign, and optimize it. All marketing campaigns must be monitored to ensure the strategy is working and make adjustments to low performing keyword buys. Without constant monitoring and optimization, you might just be throwing money away.
